Graphic Designer
Now work in COVSTUDIO
Seoul. South Korea
Info.
Instagram.
02 BRANDING
03 GRPAHIC
04 VISUAL DIRECTION
05 SHOP
+
SK ENMOVE ZIC
CREATING NEW FLOW
CREATING NEW FLOW
2023—01
ZIC, a lubricants brand launched in 1995, designed its first logo with forward-thinking vision for the 21st century. In 2022, ZIC expanded its to electric vehicle and cooling oil sectors to sustain growth in the eco-friendly era. The transformation from an internal combustion engine-centered image to an eco-friendly brand began with the new ZIC logo, emphasizing fluid efficiency by using rounded corners and connecting 'Z' and 'I,' preserving its naming heritage from 'the 21st century.' Under the slogan 'CREATING NEW FLOW,' its graphic system also represents fluidity through a blend of gradational curves and diagonal lines, inspired from 'Z'.
- Client. SK Enmove
- Executive director. Changho Lee
- Design director. Gibaek Ryu
- Concept director. Byungsun Jeon
- Concept & Design. Geum jo Bae, Seonyung Shin, Qoon Park, Taeun Uhm